The flagship

Meet Friday.

A workspace that chats like an assistant and works like an operator — and the hub the whole Broom roster runs through.

Chat that acts

Say it. It happens.

Friday answers like an assistant and then actually does the thing — live, streaming, in plain language. And when something's outside its reach, it says so instead of pretending.

  • Real actions: email, calendar, documents, research, code
  • Streams its work live — you watch it think and act
  • Copy or pin any reply; edit your message and it re-answers once
  • Honest by design: it never fakes a capability
Friday
Find me 3 venues for a 40-person workshop in Marina, under AED 5k.
Friday: Searching… shortlisted 3 with availability next week. Comparison table's ready — want me to email the top pick for a quote?
Yes, draft it.
Friday: Drafted — waiting for your approval to send.

Memory & projects

It remembers. You don't repeat.

Friday keeps what matters across sessions, and projects give every workstream its own room — instructions, knowledge and files that stay put.

  • Persistent memory across every conversation
  • Projects with their own context and instructions
  • Upload anything — slides, PDFs, photos of whiteboards
  • Reads scanned documents too (built-in OCR)
Project · Alaa pilot
📚12 files in knowledge · contract.pdf (scanned — read via OCR)
What did we agree on pricing last month?
Friday: AED 1,500/mo pilot, revisit after 90 days — from your call notes, June 14. Want the full clause?

Autopilot

Routines, reminders, watchers.

Schedule anything: a morning brief, a daily pipeline chase, a watch on a page that matters. One-off reminders ring you at the exact minute. It all runs while you're away — then reports back.

  • Recurring routines on your schedule
  • “Remind me at 3pm” — one-shot reminders that ring the bell
  • Webpage watchers — alerts only on real change
Routines
07:00Morning brief — calendar, inbox, pipeline
DailyChase leads quiet for 5+ days
HourlyWatch competitor pricing page
15:00⏰ Once · send the contract reminder

Schedule

Your day, on one calendar.

A real day/week/month calendar inside Friday — your Google Calendar events and every automation on one grid, with Friday's rundown of what matters underneath. And when the week's wrong, tell it to fix it.

  • Day, week and month views with a live now-line
  • Events + reminders + routines in one place
  • “Friday's rundown” — the AI read on your day
  • “Move my 1pm to Thursday” — Friday proposes the moves, you confirm, it rearranges
  • Meetings with people? Friday emails them to ask — with your approval, never behind your back
Schedule · today
09:30DXC stand-up
13:00Client call — gold trading
15:00⏰ Contract reminder fires
Friday: Light afternoon — good window to review the proposal before your 13:00.

Agents & sub-agents

A whole company, under one goal.

Brief a mission and Friday staffs it like a manager: it picks (or you build) a team of specialist agents — and every agent can have sub-agents reporting to it. A research lead hires an analyst and a writer; your security agent hires a pentester. A real org chart, any depth, all working the same goal.

  • Plan → build → verify — agents cross-check each other's work
  • Sub-agents under any agent, unlimited depth — press “+” on a tile
  • Pick just the lead — its whole sub-team comes with it
  • Watch the board live; every agent streams as it works
  • Cost estimate up front; budgets and approvals stay yours
  • Agents keep the lessons they learn — sharper every mission
Mission · the org chart
  • FFridayorchestrating · on budget
    • RResearch leadagent · working
      • AAnalystsub-agent · streaming
      • WWritersub-agent · queued
    • VVerifieragent · step 4 ✓
1 approval waiting: outbound email — your tap

Groups

One chat. Everyone gets Friday.

Shared rooms with Friday inside — for your team, your class project, your community. It researches, drafts and summarises for the whole group, and specialists can weigh in too.

  • Live shared workspace — invite anyone
  • Friday answers the room, streaming, with full context
  • Specialist consultants join the conversation when useful
  • Group privacy: nobody's personal data leaks into the room
Grad Project · group
ALNF
@Friday split the writing and set deadlines.
Friday: Done — intro → Layla, methods → Noah, analysis → Ahmed. Drafts Sunday, merge Monday.

Friends & envoy

Send your Friday on an errand.

Add friends, then dispatch your Friday to one of them like a trusted employee: it goes, asks, learns — they consent to share — and it comes back with the knowledge, credited to them. Their Friday can even answer for them, if they've allowed it.

  • “Go learn X from @Sara” — envoy dispatched, tracked like a ride
  • Their Friday can auto-draft the answer from their own data — they tap to release, or set it to fully automatic
  • They can share a chat, a whole project, or group notes
  • No account on their side? Friday reaches them by email — they answer on one clean page
  • Everything lands in your workspace, attributed
Envoy
Go learn how @Sara structures her cold outreach.
🚶Friday is on his way to @Sara…
Sara's Friday drafted an answer — she tapped send
Friday: Back. Her 3-touch sequence is in your knowledge base — want the summary?

Proactive

It notices, it notifies

Turn on proactive nudges and Friday watches the things you'd forget to check — then rings your bell with an offer, never an action. Nothing is ever sent unless you say so.

  • A reply sitting unread in your inbox for hours — “want me to draft a response?”
  • Tomorrow's meetings — an evening heads-up with a prep offer
  • A lead gone quiet for 5+ days — “follow up?”
  • Opt-in, off by default — and it only ever offers
Notifications
🔔A reply from Omar has been waiting 5 hours — draft a response?
📅Tomorrow: 3 meetings — first at 09:30. Prep brief?
💼Al Manara Realty has gone quiet for 6 days — follow up?

Skill synthesis

Every mission teaches it your playbook.

When a mission finishes well, Friday distills how it was done into a named playbook. The next time a similar goal comes in, the team starts from what already worked — and sharpens it again on every reuse.

  • Playbooks written automatically from completed missions
  • Matched to new goals and handed to the team — “adapt, don't follow blindly”
  • Sharpened on every successful reuse
  • Yours to inspect and prune — Settings → Memory
Playbook
📘Skill learned: “competitor teardown” · used 4×
📘Skill learned: “weekly pipeline report” · used 2×
Friday: New mission matches “competitor teardown” — the team starts from last time's winning approach.

Connectors

Plugged into your real tools.

Friday doesn't live in a sandbox. It reads and acts on the tools you already use — and anything that leaves the building waits for your approval first.

  • Gmail — read, reply, draft, organise
  • Google Calendar — events, invites, free/busy
  • Notion — your pages and databases
  • Built-in CRM — leads, pipeline, follow-ups
  • Google Docs, Sheets & Slides — real editing
Connections
GmailGoogle CalendarNotion CRMDocs · Sheets · Slides
Friday: 2 outbound messages queued — tap to release.

Research & documents

From question to finished document.

Deep web research with sources, then the deliverable itself — a properly formatted doc, a real spreadsheet, a clean slide deck. Actual typography, actual tables, never faked.

  • Web search + deep multi-source research
  • Reads any URL you throw at it
  • Docs: headings, tables, lists, colour — the real thing
  • Sheets: formatted ranges, frozen headers, number formats
  • Slides: proper layouts, one idea per slide
Deliverables
📄Market teardown — 14 sources, cited
📊Pricing model.xlsx — formatted, formulas live
🎨Investor deck — 9 slides, on-brand

Media

It sees, hears and speaks.

Friday generates images, voices your text, transcribes your audio, and summarises YouTube videos from the actual transcript — not a guess.

  • Image generation, on-brand
  • Text-to-speech voiceovers
  • Audio transcription
  • YouTube summaries from the real transcript
Media
Turn this 40-min lecture into notes, and voice the summary.
Friday: Transcribed · key points extracted · summary.mp3 ready. The exam-relevant bits are flagged.

Hands On

Share your tabs. Friday takes the wheel.

Some work only happens inside a website. Share your browser tabs with Friday and it drives them — moving the cursor, clicking, typing, filling the fiddly forms — right there in your browser, with you watching every move. Grab the mouse and it yields instantly; it's your corner-man, not your replacement.

  • Share the tabs you choose — nothing else
  • Friday moves the real cursor; you see every click
  • Take the wheel any moment — it hands over mid-action
  • It stays in your corner, narrating what it's doing
Vendor portal Pricing sheet +
FFriday: filling section 2 of 3 — grab the mouse any time and I'll hand over.

Control & trust

Powerful, on a leash you set.

Friday is built so the scary part isn't scary: by default nothing leaves the building without your tap, and you decide how much leash to give it — from ask-me-first to hands-off.

  • Outbound and destructive actions wait for your approval by default
  • An autonomy dial — Supervised, Trusted or Autonomous
  • Optional two-factor authentication
  • Your data isolated to your account — never shared
  • English and Arabic-ready interface (RTL)
Approvals
Email to vendor@site.com — waiting for you
🔒2FA enabled · recovery codes saved
Friday: By default, nothing goes out without your tap. You can raise that later.

…and the small stuff that adds up.

The details you stop noticing because they just work.

@mention anyone or any agent Streaming replies everywhere Cost estimate before every mission Follow-up briefs on finished missions Notification bell with approvals Artifacts — files you keep Train your own specialist Specialists that learn your way Photo & whiteboard reading Honest declines — no bluffing Best-model routing per job Email invites & sharing

Stop managing the work. Brief it.

Seven days free, every consultant unlocked, no card. Friday's ready when you are.

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